Website Development and Branding of THE HABESHA WEB

We created design and made SEO

The Habesha Web is a comprehensive platform for social and business needs of the Habesha Community residing in the US. The company is based out of Dallas, TX and is the largest and number one source of information for the Ethiopian and Eritrean community. The company’s mission is to assist the Habesha community in promoting their culture and transform the old lifestyle of its users into highly digitized ones.




  • Development site for eCommerce store  services

  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increase services sales
habesha 2

When the initial idea of the website was pitched to us, we were excited and inspired as we loved the vision. We started with developing a full-fledged ecommerce platform that was based on the latest trends and helped them fully implement it. Once the store was up and running, we worked closely to constantly update it with the newest features and handle any issues that they faced with usability. The website building tools we used and the developers that worked with The Habesha Web were absolutely brilliant and made sure that everything they delivered was exactly what the client demanded.

Setting up our first e-commerce store was quite a milestone for us but our job was not done. The next step was to improve the performance of the store with all traffic generation methods. We employed our skilled and well-trained lead generation teams to drive quality traffic to the store so that they could see maximum conversions and generate a handsome ROI. Our teams used organic SEO along with the conventional business development methods to create a huge influx of prospects with the highest conversion rates.

The Habesha Web was one of the very first clients of Truism Digital Marketing. The company was kind enough to trust us when we were quite new in the field, and we did not disappoint. Our business relationship with them has now turned into a personal one and all our dealings are based on loyalty, integrity, and a mutual exchange of value.

  • Attendance per month 32 008 peoples
  • Attendance growth is 2 145%
  • Number of requests is 1 668
  • Increase in the number of requests 1 651%
  • Search phrases in the top-10 is 91%

Another important point that we made sure of while working on The Habesha Web was that whatever we created was sustainable and scalable. The idea and philosophy behind The Habesha Web were so strong that the store had the potential of going very big. So we had to make sure that when that happens, the store is ready to handle it. All of our lead generation and web development techniques followed industry standards so that any and all parties operating the store in future could understand what was going on pretty easily.

Truism Digital Marketing is currently associated with a long list of clients and The Habesha Web is only one of them. Our services have helped tonnes of businesses set up their online presence and generate business value out of the online traffic we generate for them. If you have any queries about the work we did for The Habesha Web, feel free to reach out to us. And if you want the same services for your online store, do not hesitate to get in touch. We would love to help you out!

For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.