The Habesha Web is a comprehensive platform for all the social and business needs of the Habesha Community residing in the US. The company is based out of Texas, US and is the largest and number one source of information for the Habesha people. The company’s mission is to assist the Habesha community in promoting its own culture in the US and transforming the old lifestyles of its users into highly digitized ones. The Habesha Web guest house section helps people look for guest houses, hotels, and apartments to rent and stay at. They are able to get good deals at places that are otherwise quite expensive and unaffordable.
The hospitality industry is extremely competitive and almost every guesthouse these days advertises online. Although this has helped the consumers in the sense that they now have a wide range of options to choose from, this has also made it difficult for websites to get their fair share of traffic. Authoritative sites have a monopoly over internet traffic and smaller websites are unable to get leads organically. We at Truism Digital Marketing recognized this challenge way in advance and created an action plan that not only helped The Habesha Web establish a strong online presence but also created a regular stream of traffic that the business could work with and convert.
Our in-house digital marketing experts started out by laying down all the client requirements and created a roadmap of how things were going to be. The next step was to put the plan into action and develop a dedicated website for booking guest houses and hotels online. The website was finalized after a series of test runs and bug fixes and the final product was completely error-free.
After this, we closely monitored the health of the website and fixed all the gaps for organic SEO. Once we were done with fixing major SEO issues, we moved to optimizing the CTAs on the website to get a higher clickthrough rate from search engines and other third-party listing sites. This activity helped a lot on the organic side and we were able to generate a good amount of traffic on the website. The next step was to shift gears and take things to the next level. For that, we utilized paid advertising and social media marketing and achieved the desired results. After this long process, we were finally able to improve the daily traffic on the website and the client was fully satisfied with the results.
Truism Digital Marketing is currently associated with a long list of clients and The Habesha Web is only one of them. Our services have helped tonnes of businesses set up their online presence and generate business value out of the online traffic we generate for them. If you have any queries about the work we did with The Habesha Web, feel free to reach out to us. And if you want the same services for your online store, do not hesitate to get in touch. We would love to help you out!