Internet Marketing for Digital Agency

We created design and tested conversion rate

The Habesha Web is a comprehensive platform for all the social and business needs of the Habesha Community residing in the US. The company is based out of Texas, US and is the largest and number one source of information for the Habesha people. The company’s mission is to assist the Habesha community in promoting its own culture in the US and transforming the old lifestyles of its users into highly digitized ones. The Habesha Web events section helps its users stay updated on the latest events happening close to them that are either organized by the Habesha community or are based on their culture, art, and architecture.

The events section of the website is a bit different from the rest of the website both in terms of its design and usability. And hence designing this particular section was equally interesting. Our design team put all of their efforts into making sure that this section was designed exactly according to the client requirements. Besides, we also included our recommendations on how the project could be enhanced even further with the latest web elements and features. The client was fully cooperative and understood everything we had to propose. The final project brief was created after mutual brainstorming and hence the process ended up being fully streamlined.

What we did?

Website Development

Onpage SEO Optimization

Conversion Rate Optimization

During the web development phase, we were very careful about the organic search performance of the website. For that purpose, all technical SEO elements were incorporated in the website right from the beginning. The development team followed Google’s guidelines on how the URLs needed to be structured and how various tags needed to be implemented on website pages. This made it easier for the SEO team to get the website indexed and then eventually improve its rankings. Also, since the foundation had already been laid, the process didn’t take long and the client was able to see results very soon.

The SEO process was also very holistic and took a comprehensive approach towards covering all gaps. We started with conducting a website audit followed by a competitor analysis. These analyses revealed a lot of issues that our website had and we could use our competitors who were already ranking good on Google as a reference point to fix all issues. Once we were done making our on-site, off-site, and technical fixes, search engines started recognizing our efforts and rewarded us with good rankings. The client was also completely satisfied with what we did for their website and we continued to work together.


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Truism Digital Marketing is currently associated with a long list of clients and The Habesha Web is only one of them. Our services have helped tonnes of businesses set up their online presence and generate business value out of the online traffic we generate for them. If you have any queries about the work we did with The Habesha Web, feel free to reach out to us. And if you want the same services for your online store, do not hesitate to get in touch. We would love to help you out!